# Your new idea should be presented as a Design Progress

  ## App Concept (300)
  - Inspiration, Problem Definition
    - State the idea or the app you going to redesign.
      - Research, clarify and identify the problem
      - Focus on the 1 or few plain point of the problem
      - Generate and evaluate ideas for improvements
  - Value Proposition
  - Identify 3 highlight features of your app

  ## User Experience Design (300)
  - Identify Target Audience
  - User Persona
  - Wireframes

  ## Visual Language (150)
  - Style Tile

  ## Prototype & User Journey (App flow) (850)
  - 1 App Icon (50)
  - =>10 In-app Icons (200)
  - =>10 Screen Mock Ups (Discuss with your instructor) (100 -> 60 x 10)

  ## App Presentation (X)
  - Introduction Video
  - App Store Promotion Materials:
    - App Name,
    - App Icon,
    - Subtitle,
    - Descriptions,
    - Screenshots
  - In-class Demonstration

Submission
• In-class Demonstration
- 10-min
• Digital files to Moodle, a *.zip file contains:
‣ Project file of all your design
- Both project file and exported *.jpg / *.png
‣ Design Progress
- *.pdf, both the presentation file and document format
‣ All Promotional Materials

# Reference link
