2.6 KiB
E-commerce Technology and Applications
Group Project
In this group project, you are required to form a group (startup) with around 4 students to propose an e-commerce company and develop a prototype (e.g., for proof-of-concept).
With the aim of forming an e-commerce company/startup, your group should formulate a business idea/model using a C3 Model-Map and a Business Model Canvas. For example, you should outline the business idea/model using a C3 Model-Map first and then define the details using a Business Model Canvas. Each student should propose one business idea/model using a C3 Model-Map. The final business idea/model of your group can be chosen from the suggested business ideas/models or by consolidating them. Try to identify innovative and real customer needs especially unfulfilled customer needs. After formulating your business model, you should use Web programming techniques (e.g., HTML, CSS, JavaScript, React, Node.js etc.) to develop a basic prototype to demonstrate your business idea/model (e.g., key features). A short video demo (around 5 minutes) should be produced.
A group report (12 – 20+ pages) should be submitted. The suggested business idea/model of each student (i.e., C3 ModelMap) should be given in the Appendix. The contribution(s) and contribution percentage of each student should be provided clearly (e.g., in a table)
The grading scheme is outlined as follows:
- Business model (e.g., as reflected by the C3 Model-Map and Business Model Canvas): 15%
- Innovation and critical thinking (for both business and technical development): 15%
- E-commerce prototype: 15%
- Video demo: 10%
- Report and presentation: 15%
- Project management and teamwork: 10%
- Individual contribution (including your C3 Model-Map): 20%
Optional Part
In this optional part, you should use an e-commerce platform (e.g., Shopify) to set up an e-commerce website to further demonstrate your business idea/model. A short video demo (around 3 minutes) should be produced.
The above grading scheme is for the normal case (i.e., all team members have satisfactory participation). If a student is found to have unsatisfactory participation, he/she may be assessed as a special case.
If you use generative artificial intelligence for the group project, you should follow the 3R framework at https://merlot.org/merlot/viewSite.htm?id=9166023. Further information will be provided.
There will be meetings for feedback and continuous assessment purposes. The group presentations will be arranged in Week 13. Details will be provided later. The final group report should be submitted by 24 April 2024.